How to Create a Campaign in Omnisend with AI: The Ultimate Guide
Updated
Sending a professional email no longer takes hours. With Omnisend's Artificial Intelligence and its Drag & Drop templates, you can create newsletters that sell in minutes. Plus, I'll show you the "Campaign Booster" trick to recover lost sales.
What Are Omnisend's Key Features for E-commerce?
Omnisend stands out with three native e-commerce features: the Product Picker, which lets you drag products from your store into the email automatically; the AI Subject Line Generator, which optimizes open rates; and the Campaign Booster, which automatically resends the campaign to those who didn't open it to maximize reach.
Key Features We'll Cover:
- AI Subject Line Generator: Forget about creative block.
- Product Picker: Drag Shopify products into the email.
- Campaign Booster: Automatic resend to non-openers.
Are your emails ending up in SPAM?
A bad technical setup could be damaging your reputation. We evaluate your email marketing for free.
Step by Step: Your First Campaign
1 Initial Setup and AI
Go to Campaigns > New Campaign. In the "Subject Line" section, use the AI assistant button. Write a brief description of your offer (e.g., "20% off shoes") and let Omnisend suggest titles with high open rates.
2 Design and Products
Choose a base template. In the editor, look for the "Product Listing" block in the sidebar. Drag it to your email and select the products from your store that you want to showcase.
Design Tip: To change the button colors, click on the gray background (outside the email) to go to the global settings "Theme Settings" > "Buttons".
3 The Secret: Campaign Booster
Before sending, activate the "Campaign Booster" option. Set it to resend the email 48 hours later only to people who DID NOT open it.
- Change the subject line for the resend (make it more urgent).
- This simple action can increase your sales by 30% without extra effort.
💡 Segmentation Tip
Don't send everything to everyone. Create a segment like "Frequent Buyers" or "Interested in Sneakers" so your emails are relevant. (Omnisend creates these segments automatically for you).
Frequently Asked Questions
What is Omnisend's Campaign Booster?
It's a feature that automatically resends your campaign to those who didn't open it, allowing you to change the subject line.
Can I add products automatically?
Yes, the "Product Picker" connects with your catalog and lets you drag products with photo and price.
To learn how to capture those emails before sending campaigns, check out our tutorial on how to edit subscription forms.