We answer your digital marketing questions with honesty and no beating around the bush.
We recommend starting with at least $300 USD per month. However, before investing, it's crucial to conduct a keyword analysis to ensure there's demand. Also, don't forget to take advantage of the advertising credit bonuses Google offers to new accounts.
We always recommend starting with a Search campaign if relevant keywords exist, as it delivers more direct results early on. Later, to scale and find new customers, Performance Max (PMax) is an excellent option, being much more scalable in the long run.
Generally, the answer is YES. It all depends on your margins, your cost per conversion, and whether you're looking at short-term or long-term profitability. The key today to maintaining that profitability is differentiating yourself from the competition in your offer and ad.
Google Ads is not something to take lightly; it's easy to lose money if it's set up incorrectly. If you're new, our honest recommendation is to hire an expert or take a comprehensive intensive course before activating your campaigns.
It's absolutely worth it. You can start with as little as $3,000 CLP ($3 USD) per day. Ideally, structure your campaign with one ad set and 1 to 3 creative ads. This adds up to about $90,000 CLP ($90 USD) per month. Results will be slower with this budget, but it's the safest way to learn without risking capital.
The secret isn't the format, but capturing attention in the first few seconds and presenting your value proposition clearly and compellingly. Video remains king, but static images are performing surprisingly well thanks to improvements in Meta's AI.
It works for both. The challenge with physical stores is measurement. To solve this, we recommend providing an exclusive discount code in your online ads; that way you can measure exactly how many people visit your store thanks to the advertising.
It's rare to get blocked if you act in good faith. If you're concerned, a good practice is to take Meta's advertising policies, load them into ChatGPT, and ask it to evaluate your copy and creatives before publishing them.
It's not essential to start with, but it's very important to test it because the potential when you hit the right note is enormous and can scale your business rapidly.
It's hard to compare prices directly. Initially, TikTok may generate conversions at a higher cost while the algorithm learns. However, once optimized, we've seen cases where it turns out to be much more affordable than Facebook.
Not at all! TikTok is no longer just for young people. Adults and even older adults consume it daily. Plus, many users can no longer tell the difference between a native ad and a regular video. It's worth testing because there's an audience of all demographics.
Currently, on almost any modern platform, you target through content (your video filters the audience). Although targeting options exist (age, gender, location), often the best approach is to leave targeting open and let the algorithm find your ideal customer.
Absolutely. Although open rates vary, it remains the channel with the best return on investment. The key today is to prioritize a good subject line, strong branding, and ensure the first purchase experience is excellent.
My personal ranking: 1. Omnisend (The hidden gem: powerful and affordable). 2. Mailchimp. 3. Klaviyo.
More than frequency, what matters is relevance. If it's generic promotional content, once a week is fine. But if the content is highly relevant (e.g., post-purchase usage instructions), you could send more. Use common sense and provide value.
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